If you are asking this question, you have missed the point.

There is not a lot of profit in a “late-stage” commoditized business plan, and there is a lot of risk. If your company is not constantly innovating, and constantly creating new market segments, competitors with more capital and or greater access to global supply chains will beat you on price, and most likely, drive you out of business. You must get your people to execute on the day-to-day business and help your organization to innovate.

Innovation means change. Change is easier to accept when you help determine what that change is, and when it’s clear that the change will leave you better off.

People who are focused on personal growth in their jobs are willing to innovate. Indeed, they want to be involved with the best and most innovative approaches precisely because they want to drive their careers forward.

To generate an innovate organization, an executive does not have to worry about whether these personal growth orientated people will execute and generate innovation; of course they are the only people capable of creating innovation and executing. Instead, the executive has to stop worrying about what they will do, and instead, work out how to harness their energy and drive.