The company is called Norada. Their product is called Solve360. They make what they describe as an “Integrated Business Email Hosting and CRM Contact Management Solution”. Their target market is small businesses, which puts them into direct competition with some heavy hitters, including all three components of GYM. However, there’s something to be said for working with a team who can customize and extend their solution to meet your needs. After checking out their Solve 360 demo, it is clear that this team is capable of putting together a useful set of tools.

Mike Bader of Norada described some of Solve360’s advanced features for me:

All of the functionality within our service is integrated, our platform was propose built from the start to facilitate the integration of disparate data-types into a single, usable application (before the term Web 2.0 was coined). For example, from within a contact you can see every email, event, task, file , IM, invoice, etc. that has ever been sent to that contact, all the data in the app is related on a contact and account level.