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Great Enterprise Web 2.0 Article By Martin LaMonica

Martin LaMonica over at C|Net has written a great article entitled Web 2.0 meets the enterprise.

Here are some highlights:

That last quote in Martin's article, the one by Ray Lane is the most important of all.

To date, the only large company focusing on empowering end users in the enterprise space has been Microsoft. The search engines are tangentially providing services to the same people, but they did not set out to do that. Oracle sold to IT, BEA sold to IT, every little IM vendor or speciality trading system vendor sold to IT. Microsoft sold directly to the end business user.

And the fantastic lack of competition has meant that business end users have literally had ZERO new types of tools in 10 years.

Here is the list of what knowledge workers in most enterprise environments use today:

  1. Word
  2. Excel
  3. Power Point
  4. Some power users like Visio and Access
  5. Email on Outlook or Notes
  6. The web, but only for reading information

We will is fast changing times! Baloney! Enterprise Users have been stuck with the same boring limited tools for 10 years.

Corporate America, Enterprise Europe and Big Business Japan are awash with six figure MBAs who spend 50% of their time cutting and pasting between Word and Excel files. They spend another 40% of their time answering an endless chain of CC to CYA emails. That leaves 10% left for these brilliant capable people to add value. And I really do mean that they are brilliant. IT shops that assume their end users are idiots are not going to partner with their clients to them get to the right solution.

This sad set of circumstances is caused by the tyranny of the Waterfall system development methodology.

Old-school-Waterfall_model.png

Waterfall powered IT starts with the question "What process are you trying to automate?"

I have news for IT shops that follow the Waterfall approach. Knowledge workers are not factory workers. There is no process to automate. These people are constantly evolving the way they work to deal with new situations. That's why their requirements are always changing. Companies can not afford to freeze scope in today's business environment, because the only way to compete and stay profitable in today's business environment is through constant change and innovation.

Instead, ask them "What kind of tools do you need to build your own solution?"

Inevitably, getting these tools right will be an ongoing iterative process involving Agile design.

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Please note: The comments expressed here on Innovation Creators are my own and do not necessarily reflect the opinions of my employer. This site is only meant to be an open discussion about management approaches for encouraging innovation and related technology issues.

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