Innovation Creators has a simple three part message:

1. Companies must become innovation engines to prosper
2. Knowledge workers must become innovative creators
3. Well structured enterprise blogs can help make this happen

Successful innovation is not about the ideas; it’s about the people. If you want innovation, you have to enable your innovation creators.

When most people talk about innovation, they rattle on about how to generate ideas. They use words like brainstorm. Most organizations are filled with people who constantly generate new ideas. The problem isn’t generating the ideas. The problem is three fold:

Blogging is going to impact the way organizations communicate almost as dramatically as email did. You heard it here first!

This site represents the business case for why most medium and large company will eventually want to require that its employees use blogs on a regular basis.

To date, most of the discussion about enterprise blogs has revolved around external blogs designed to facilitate communication with customers. While there will be some instances where companies will be able to use these types of external blogs very effectively, most enterprise blogs will be used to facilitate internal communication.

My name is Rod Boothby. I live in San Francisco with my wife, Cindy, our dog Johnny and an angry cat called Bo. My background is in economics and financial derivatives. Currently, I am Senior Director of Solution Marketing at Teqlo. Teqlo is building a next generation mash-up platform.
Please note: The comments expressed here on Innovation Creators are my own and do not necessarily reflect the opinions of my employer. My personal blog is 72seconds.

For much of my career, I have been an “ideas guy”. I’ve usually worked for large companies. Sometimes, I had success pushing my innovative ideas. Often, I have run into significant resistance, despite having a strong business case. In my last job (as a Management Consultant), I had an opportunity to talk with many senior executives and a few CEOs. I found they shared my frustration. These executives all want the innovation creators in their organizations to succeed. They know that their people are capable of generating the equivalent of the next iPod. Their struggle has been how to create a culture of constant successful innovation. InnovationCreators aims to address that question.