Launching your own business can be a really liberating experience, especially for a person who has languished in the world of PAYE for any length of time. But the difference between running a business and running a successful business is like the difference between looking at a photo of a tropical beach and actually being there. To state the obvious, if you are going to take the trouble to set up on your own then it would be dumb not to put the time in to make sure that it actually works.
As entrepreneurs we are by nature people who like to strike out on our own, so the idea of taking on some outside help may at first feel somewhat counter-intuitive. But delegation is an essential art in business, and there is no act of delegation quite so important as that which commissions the knowledge and intelligence of somebody in the field who is fluent in the workings of business, and lining it up behind your own nascent project.
Like having an invisible partner
This is where the services of a business consultant come in. A person who knows the workings of enterprise inside out, has seen how it all happens from the inside, and yet has no personal interest in any rival operation. Indeed, somebody who, as your contracted help, has a personal interest in seeing you succeed. It is like having your own invisible partner on the team – one who gets no recognition and takes no credit, just an agreed fee.
A good business consultant will work alongside the client to build a strategy and resolve any problems which might manifest themselves along the way. In the process of so doing the client’s own business skills will become enhanced, and the productive use and an up-to-date knowledge of technology will be developed to permit the establishment of a dedicated audience which can then be monetised to its fullest potential
Saving money on business development is a false economy
Inevitably the question of whether or not to embrace the talents of a business consultant will involve some consideration of the budget to which any enterprise finds itself operating. The lower the investment in a new business does after all mean the lower the risk of incurring a significant loss in the event of failure. But this is surely an unacceptably negative approach to be taking, assuming the intention is for the business to succeed. If the intelligence gained from acquiring expert assistance is beneficial to the long-term profitability of a business then by definition eschewing that intelligence in order to make a short-term cost saving must inevitably be a retrograde step for any aspirant entrepreneur to be taking.
Business is about competition, and gaining a competitive advantage over others in your field. A competent business consultant will provide you with that advantage, and enable you to turn a profit which more than compensates you for your investment in their service.